MEDIA
Screen / Web
Print
INDUSTRY
Real Estate
CLIENT
Del Oro Properties
DATE(S)
2011
SKILLS
WordPress
Website Design
Graphic Design
PHP Programming
Plugin Development

© 2011 by Del Oro Properties. All Rights Reserved.

Del Oro Properties Real Estate Agency

Del Oro Properties contracted me through Big Ears Strategic Marketing. I was hired to design a logo and website for this real estate agency that illustrated the ambiance of the rolling golden hills of San Luis Obispo, California. They had several unique concerns for their website, including a requirement that the biographies and contact information be easy to add and modify in-house.

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Needs Assessment

Solutions & Ideation

Development & Testing

Client Training

To address their needs, I recommended that they use WordPress as their content management system with a custom theme. By using the work of local photographers and complimentary color schemes that matched the logo that I created, we were able to tie their website into a coherent brand.

I then constructed custom configuration areas to ensure that all site content could be easily managed and modified from within the WordPress administration screens with minimal staff training. This included the ability for them to use externally generated MLS listing information seamlessly on their site, which helped them save time and avoid needlessly doubling-up on data entry.

Finally, a custom WordPress plugin was written to provide real estate agents working with Del Oro Properties an easy way to manage their contact information, professional photos, and biographies. With this addition, the real estate agency was able to expand their team at will while maintaining a visually consistent and professional public appearance.