MEDIA
Screen / Web
Print
INDUSTRY
Food
CLIENT
Amy Bakes Cupcakes
DATE(S)
2009
SKILLS
Website Design
Graphic Design
PHP Programming
Wordpress Development
HTML Email

© 2009 by Amy O’Kane. All Rights Reserved.

Amy Bakes Cupcakes

Amy Bakes Cupcakes was a contract project focused on rebranding their friendly, minimalist brand on the web. The custom theme and plugins designed for this site were programmed to integrate seamlessly with its WordPress backend.

A custom WordPress plugin was written to expedite product and gallery management. Its featured included a searchable ingredients and wine pairings, a gallery system, and a frontend order form that allowed customers to literally design their custom and complex cupcake orders.

In addition to the website, an HTML email newsletter template design was created for the owner’s preferred service, ConstantContact. This design made it easy for her to maintain her new brand and keep clients updated through a direct email campaign.

Finally, as she expanded into selling through local coffee shops and eateries, a table tent and gift certificate design were created to help promote Amy Bakes Cupcakes around the community.

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